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Génération and Astral Media Mix measure up!

Montreal, January 29, 2009 – Astral Media Mix, an integrated solutions service provided to advertising and media placement agencies, just completed a high-profile direct marketing campaign. The agency Génération designed, produced and coordinated the campaign.

The campaign’s theme was Astral Media Mix takes a load off. Its objective was to promote Astral Media Mix’s services, while emphasizing their key benefit: saving media planners’ time and energy.

Over 50 agencies were visited to give the gift of a very special bathroom scale. When people tried it, they lost weight… even after eating holiday treats! This was a great way to show how much lighter you could feel if you worked with Astral Media Mix to develop your media plan.

The campaign also included a contest where entrants had to register on Astral Media Mix’s Web site. To date, almost 150 people have entered the contest, which is running until this January 30.

Génération provides integrated communication services through its divisions Génération-Pub and Génération-Clik Multimédia. With offices in Montreal and Vancouver, Génération brings you creative and strategic thinking, heightened expertise and a combination of advertising and multimedia communications to rise to today’s new challenges of market globalization.

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Source :
Stéphanie Carbonneau
General manager
Génération
Tel. : 514 521-3300, ext 221
Email : stephanie@genpub.ca

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